A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth ‍ MERCHANDISE 7X History Oasis ‍ Few tales stir more intrigue than the enigma of Coca-Cola's original 1886 recipe and its mysterious ingredient, "Merchandise 7X." This elusive component, far from being an incidental constituent, forms the bedrock of Coca-Cola's secret formula. The long story of Coke's secret formula begins with Pemberton, a veteran from Georgia who emerged from the Civil War with a morphine addiction. Hoping to cure his ailment, he dreamed up Pemberton's French Wine Coca, a brew that included kola nut and coca wine. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth The History of the Formula There are some variations of how the story of the formula goes but the company has its own version of it. The drink's original inventor John Pemberton created the drink in 1886 and had shared the recipe with only a couple of people before his death in 1888. BhvN6Ph.

coca cola secret formula story